The Maxus logo is comprised of three silver triangles. The design is clean, simple, and dignified, and possesses an extremely modern design and character. The three triangles represent technology, trust and ambition, which are the core values of Maxus. The upwards-pointing arrowhead that they form not only symbolizes SAIC’s active progress, breakthrough initiative and innovative enterprise spirit in the field of commercial automobiles, it also embodies Maxus’s brand motto of “constant guidance by consumer needs,” as well as pursuit of the goal of surpassing consumer expectations.

Using the strength of a Fortune 500 Company to create a commercial vehicle brand of international influence.

To win trust with advanced technologies and to gain success by taking initiatives – that is Maxus's goal! It employs an international forward-looking perspective, global resource advantages, world-class advanced quality, and superb, comprehensive systems to fully satisfy the needs of consumers, and assist them to examine the future path of their undertakings from a new perspective, triumph in future, and achieve the distant goals of full success. The brand devotes its efforts to bringing great quality to global consumers, surpassing other standard commercial vehicles, and achieving its grand vision of becoming a commercial vehicle which wields international influence.

Technology is the motor of social development

Consumers employ advanced technologies to pursue their ideal lifestyles, as well as achieve greater lifestyle goals.
Advanced technologies can comprehensively satisfy the specific needs of consumers, and become an indispensable companion in both their work and personal lives. This is the promise that Maxus [Datong] makes.

Trust is a form of affirmation,
and the embodiment of strength

Consumers seek approval and affirmation, and on this basis, the company employs sincerity and trust to engage in continuous self-development and achieve operational goals.
Maxus [Datong] relies upon SAIC’s strength as a Fortune 500 company, integrating global resources, benefiting from the many years of cooperative experience by a world-renowned automobile company, and over 30 years of trust from consumers. Our highest goal is to create commercial vehicles that win the approval of the market and consumers.

Ambition is the engine of sustainable development,
and the key to maintaining a lead

Consumers are highly optimistic about the future and maintain confidence, and believe that they can steer their own lives by means of continuous hard work.
Demand, the market and technology all undergo continuous change in tandem with social development. Maxus [Datong], as a leading brand of commercial vehicle which is renowned internationally, is confident that it can grasp the mood of the market, and by means of continuous expansion, improvement, and innovation enable the brand to acquire endless vitality.

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