Looking back at the history of the development of international automobile industry, Europe was destined to reach an unsurpassed peak , thus to be admired and respected around the world. The world’s first automobile was developed in Europe in 1885. This revolutionary invention has not only changed humanity’s means of transportation, but also strongly increased the pace of social development. Six years later, Europe astounded the world again by developing the first commercial vehicle, enabling a comprehensive increase in the pace of the commercial and productive methods of human society. Starting from this time, European automobile technology became the standard to which the industry aspired, in the areas of both passenger cars and commercial vehicles.
When discussing European automobiles, reference to the UK industry is unavoidable.

In the very year that it began developing commercial vehicles for release in Europe, the Birmingham-based British Motor Corporation commenced its journey towards European domination and global expansion. Soon after the release of its products, the company quickly became the one commercial vehicle company with the leading share of the British market.

In the very year that it began developing commercial vehicles for release in Europe, the Birmingham-based British Motor Corporation commenced its journey towards European domination and global expansion. Soon after the release of its products, the company quickly became the one commercial vehicle company with the leading share of the British market.

In 1967 Rover and Jaguar Cars, who at the time were two of the leading automobile companies in Europe, finally entered a cooperative agreement with British Motor Cooperation after a long period of eyeing the commercial vehicle market. From this point onwards, British Motor Cooperation focused its ambitions upon Europe, and entered a phase of rapid expansion that saw its products spread throughout continental Europe.

All of this was only the beginning. In an era when a wave of brands were overwhelming the world, British Motor Corporation relied upon its many years of experience and its great accomplishments in numerous areas of the industry to vigorously promote a completely new brand of commercial vehicle – the Maxus. The Maxus brand was based around advanced technology and stable capability, as well as continual technological innovation and research and development, and led trends during the era. As soon as it emerged, Maxus immediately became one of Britain’s most trustworthy commercial vehicle brands. Maxus products were also chosen as the official vehicles of the British royal family, and the back-up vehicles for the royal family during official visits and excursions. Maxus received the unanimous support and backing of both the British royal family and political circles.

In the European market for commercial vehicles the Maxus brand enjoys an unrivalled position. Vehicles under the Maxus brand have won over 20 prizes from authoritative car publications in both the UK and Europe, including best van of the year and best minibus of the year.

Today, if the European commercial vehicle market is compared to a painting, Maxus would no doubt be the brush strokes on the eyes.

In 2009, SAIC – a Fortune 500 company and China’s largest automaker, pursued its global vision by taking the initiative to engage in a full takeover of the British Maxus brand - including its intellectual property and technological platform – to introduce Maxus to China and christen it as “Maxus.”

Maxus has undertaken the mission of striving to create the most trustworthy commercial vehicle on the market with first-rate international technical standards. The brand will concentrate SAIC’s 30 years of experience in automobile manufacturing, its leading research and development capability and outstanding six main systems to create new waves and technological trends in the development of the international commercial vehicle market, and by means of its acute insights into the Chinese commercial vehicle market comprehensively satisfy the needs of local consumers. SAIC has established a new milestone in the development of Chinese commercial vehicles, and restored the glory of the Maxus brand.

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